I realize that this post may not appear to be about business support services, but really it is.
When you are networking or someone asks you what you do, do you stumble to find the right words to say or do you just start listing products or services that your company provides? It’s OK if you feel that you do the latter. I’ve been there and I understand. I have done exactly the same thing.
However, I am now hear to tell you why is important to have an elevator pitch and where and how it can be used. You may be asking, “What is she talking about” ? An elevator pitch is used in an elevator, right? Well, no, not exactly.
Are you wondering how you can gain more referrals in your business? It’s called Appreciation Marketing! The act of sending an unexpected, non sales promotion card is a wonderful way to build realtionships and receive referrals.
When was the last time that you received a card from someone you do business with? Maybe your Accountant, Car Repair Man or Doctor? Pause for a minute and think about how you would feel if you received a heartfelt personalized card from one of these people. I am not talking about some stock greeting card purchased in a box. I am talking about a personlized card made just for you! Would it make you feel important, like you were really valued and cared about?
Now that we know that Marketing is about building relationships, we need to get out there and do it. You may be asking yourself, ok, what is the best way to go about building these relationships. The absolute best way to build relationships is by communicating with people. And what is the best way to communicate with people? By speaking with them, getting to know them and sharing your common interests.